Paid Search Remarketing & Advertising Services
Paid search remarketing or remarketing lists for search ads (RLSAs) can be confusing and mistaken as display remarketing (retargeting), but they are very different. Within Google, you have the ability to remarket to searchers who have previously visited your website, which is completely different than that of traditional display remarketing (retargeting). As an advertiser, you can remarket to these searchers by creating remarketing lists for search ads (RLSAs). Traditional display remarketing (retargeting) delivers ads to people who previously visited your website while they are on other websites. RLSA’s don’t automatically show text ads to users just because they are on your remarketing list. The user still needs to be actively searching within Google using keywords you are bidding on within your search campaigns. Keyword search is the primary source of relevancy with search remarketing campaigns, with targeted audiences helping to further refine who is remarketed to with keyword targeting.
- Better tailor your search campaigns to target more qualified and valuable users who are already aware of your business and website.
- More efficient use of ad spend
- Cost-effective clicks
- Higher conversion rates
- Higher ROI
Paid search remarketing allows Native Rank to further optimize your paid search advertising campaigns for people who previously visited your website, and tailor ads to these visitors when they’re searching on Google. Additional advertising spend is recommended for search remarketing, allowing Native Rank to be more effective in running your paid search campaigns, while also allocating spend to use toward your remarketing lists (RLSAs).
Paid search remarketing (RLSAs) would be added as a part of your paid search advertising strategy, if budget permits. Having this as part of your paid search advertising solution and strategy will make for improved conversions and higher ROI.
With paid search remarketing (RLSAs) added to your paid search advertising solution, Native Rank will build and create remarketing lists to better optimize your paid search campaigns.
Paid search remarketing will be included as part of your paid search advertising reporting. Native Rank’s paid search advertising specialists are always available by email or phone for any questions or support.