Google Ad Grants for nonprofits allow you to share your cause locally, nationally or to the world, to increase awareness, recruit volunteers, attract more donations, drive more people to your events, and give you the ability to share your story, by delivering ads within Google search. Google Ad Grants provides nonprofit organizations with $10,000 USD monthly of in-kind advertising through Google AdWords, an online advertising solution from Google, to promote your mission and initiatives on Google.com.
Native Rank is the leading provider in acquiring and managing Google Ad Grants for nonprofits. Native Rank is very proud of the nonprofit organizations that we work with. Native Rank will do all the heavy lifting when it comes to acquiring and managing the Google Ad Grant for your organization. When managing the Google Ad Grant, we look to increase awareness of your cause locally, nationally or internationally, while also increasing your visibility, awareness, volunteers, events, and donations. We work with all sizes of nonprofits and look forward to helping and increasing awareness for your cause.
Google Ad Grants Eligibility
- Hold current and valid charity status, as determined by your country
- Acknowledge and agree to the application required certifications regarding nondiscrimination and donation receipt use
- Must have a functioning website with substantial content
- Philanthropic arms of education organizations and hospitals are eligible
Who’s Not Eligible
- Governmental entities and organizations are not eligible
- Schools, child care centers, academic institutions, and universities are not eligible
What You Get (must meet Google Ad Grants eligibility requirements)
- A daily budget of $333 USD, the goal being to maximize the total allotted spend which could reach up to $10,000/month
- A maximum cost-per-click (CPC) limit of $2.00 USD
- Only run keyword targeted campaigns
- Only appear on Google.com
- Only run text ads
- Ads run if the organization remains actively engaged in their Google AdWords account
Native Rank’s Google Ad Grants Solution
Native Rank will navigate the grant acquisition and approval process through Google and their nonprofit program. Once approved, Native Rank will create a strategy that will best benefit your nonprofit. If you already have the Google Ad Grant and you would like for us to manage it, all we need is access to the Gmail account associated with your Google AdWords account and we’ll get started.
Google Ad Grants Strategy
Native Rank’s search advertising experts will create a strategy based on the nonprofits goals, needs, opportunities, and relevant keywords, along with identifying optimal zip codes, cities states, regions, or countries.
Google Ad Grants Management & Optimization
Based on your Google Ad Grants strategy, Native Rank’s search advertising experts will create, setup, manage, and optimize your paid search campaigns to reflect your Google Ad Grants strategy. From there, Native Rank’s search advertising experts will continually optimize, update and make changes to your paid search campaigns to get optimal performance and results.
Google Ad Grants Support
Native Rank’s digital team and search advertising experts are always available by phone or email for any questions, changes, updates, or support. Native Rank provides every one of our clients with real-time reporting and access to their performance and results through our reporting platform and Intelligence engine, which can be accessed at any time. Our digital team will also provide monthly updates and summary reports via email.
Google Ad Grants Reporting
Native Rank’s real-time reporting platform and intelligence engine allows our nonprofits to always have access to their performance and results. Native Rank’s reporting platform and intelligence engine is one-of-a-kind and gives our nonprofits measurable data and insights like you have never seen before. Native Rank’s reporting platform brings in data from Google AdWords and Google Analytics, allowing you to have complete visibility into your Google Ad Grants performance.
Paid Search Overview
- Impression Share
- Click-Through-Rate (CTR)
- Conversion Rate
- Total Spend
- Cost-Per-Click (CPC)
- Conversion by Type
- Conversion by Date
- Conversion by lead
- Conversion by call
- Total Calls
- Received Calls
- Missed Calls
- Avg. Call Duration
- Top Ads
- Top Keywords
- Cost-per-click (CPC)
- Click-through-rate (CTR)
- Operating Systems