The Problem
Currently, healthcare business or medical practices are limited to only getting in front of patients by a small radius surrounding their physical location, due to the lack of targeting capabilities from existing digital solutions. This is a huge problem for a healthcare business or medical practice because you are missing out on the opportunity to be in front of interested patients who are already searching for the types of services or treatments you provide. Which is limiting your ability to be competitive in your market and loss in patients and business to your competition.
Over 90% of healthcare business or medical practices are only found by their name, and not for their services or treatments they offer.
Over 90% of traffic to a website, is by patients who already know who you are.
Costly
Alternatives
Other Interested Patient Marketing:
- Paid Search Advertising
- Websites
- Search Engine Optimization
Few solutions for Interested Patient Targeting exist, and many alternatives come at a high price. These methods are quite expensive and many businesses can't afford the added cost. Don't waste your time and money with these options which may or may not be effective for your Healthcare Business or Medical Practice.
Other Uninterested Patient Marketing:
- Traditional Advertising
- TV and Radio Advertising
- Print and Billboard Advertising
- Streaming Advertising
- Social Media Advertising
When marketing or advertising to un-interested / non-interested patients, you are trying to gain their interest in which they are less than 5% likely to convert into business. This means a lot of money is wasted on these advertising and marketing options to uninterested patients.
The Answer
NATIVERANK Advanced Patient Targeting Solution
Target By:
The Patient Journey
Understanding Your Patient Targeting Solution Through the Patient Journey
Benefits of Targeting Qualified Patients
- Patient Views (Opportunities)
- Being found in search engines for your services, products, and inventory by your location, service areas and target markets
- Patient Engagement (Actions)
- Clicks to your website from Google search results
- Clicks to your website from Bing search results
- Google Business Profile views, including clicks to your website, phone calls, and driving directions
- Website Interaction & Engagement
- Increase in qualified traffic to your website
- Increase in brand engagement
- Increase in website conversions (calls-to-action)
- Increase in phone calls and leads
- Increase in opportunities to acquire new patients
What Can You Expect?
Through on-going Management, Monitoring and Performance Adjustments, Native Rank will work to meet the following expectations: