The Problem
Currently, dealerships are limited to only getting in front of customers by a small radius surrounding their physical location, due to a lack of targeting capabilities from exsisting dealer solutions, templated dealer websites, and general inventory software. This is a huge problem for dealers because you are missing out on the opportunity to be in front of interested customers who are already searching for what you provide within all of the areas you operate. This limits your ability to be competitive in your entire dealer market and results in the loss of business to your competition.
Costly
Alternatives
Other Interested Customer Marketing:
- Paid Search Advertising
- Websites
- Search Engine Optimization
Few solutions for Interested Customer Targeting exist, and many alternatives come at a high price. These methods are quite expensive and many businesses can't afford the added cost. Don't waste your time and money with these options which may or may not be effective for your dealership.
Other Uninterested Customer Marketing:
- Traditional Advertising
- TV and Radio Advertising
- Print and Billboard Advertising
- Streaming Advertising
- Social Media Advertising
When marketing or advertising to un-interested / non-interested consumers, you are trying to gain their interest in which they are less than 5% likely to convert into business. This means a lot of money is wasted on these advertising and marketing options to uninterested consumers.
The Answer
NATIVERANK Advanced Customer Targeting Solution
Target By:
The Customer Journey
Understanding Your Customer Targeting Solution Through the Customer Journey
Benefits of Targeting Qualified Customers
- Customer Views (Opportunities)
- Being found in search engines for your services, products, and inventory by your location, service areas and target markets
- Customer Engagement (Actions)
- Clicks to your website from Google search results
- Clicks to your website from Bing search results
- Google Business Profile views, including clicks to your website, phone calls, and driving directions
- Website Interaction & Engagement
- Increase in qualified traffic to your website
- Increase in brand engagement
- Increase in website conversions (calls-to-action)
- Increase in phone calls and leads
- Increase in opportunities to acquire new customers
What Can You Expect?
Through on-going Management, Monitoring and Performance Adjustments, NATIVERANK will work to meet the following expectations:
Reporting & Analytics
Our reporting dashboard allows clients to have access to their website performance and results across all digital initiatives, providing measurable, transparent data and insights.